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What Is Behavioral Targeting?
Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
Tags: Advertising, IP Address, Cookies, Web Marketing, Behavioral Targeting, Lori Deschene, Ad Networks, BNET Briefing, PepsiCo, TripAdvisor, Ford Motor Co., Procter & Gamble Co., Sony Corp., FAO Schwarz, Consumer, Web, Advertisement, Network, Web Site, Advertiser, Ad Network
Articles 2008-05-01
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