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- Rediscovering Market Segmentation
- Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...
- Articles 2008-05-06
Additional Resources
- "Other ways of knowing": and liberal education
- POLLSTER and social commentator Daniel Yankelovich recently identified five trends that he claims will challenge higher education in the coming years. The fifth trend, which he calls "public support for other ways of knowing," highlights the divide between the systematic, specialized, logical, evidence-based scientific method enshrined in academic culture, and...
- Articles 2006-09-22
- 3 - LATEST TRENDS FROM DYG
- DYG is a market research company that tracks and analyzes trends. Each year the company holds a conference for clients in which current trends are identified and discussed. The materials and conferences are proprietary, of course, but some of this year's findings were the basis of a recent column by...
- Articles 2006-06-01
- All work, no play has employees ready to pay
- Percentage of workers who say they feel they're putting too much energy into work and too little into "other things in life that really matter," according to a survey by Yankelovich: 46 Percentage who say they'd agree to take a pay cut to get more time off:...
- Articles 2006-01-22
- Calculating global resentment
- LET ME WARN YOU, the next paragraphs are all about numbers, not usually the stuff of light reading. Yet this is a particularly chilling set of numbers that will interest anyone who cares what the rest of the world thinks of us. They were compiled by Daniel Yankelovich, an opinion...
- Articles 2004-09-01
- Nuevos modelos de debate y negociación: piezas ausentes de la democracia mexicana.
- Nadie nos preparó para transitar del monólogo excluyente de tiempos anteriores al debate público que caracteriza a toda democracia. Hace falta, afirma José Carreño Carlón, crear una verdadera cultura del debate en el largo plazo; y crear, en el corto plazo, un sistema de control de calidad del debate que...
- Articles 2004-05-01
- Winning greater influence for science
- In this space 20 years ago, I reported on the unwritten social contract between scientists and society: an unspoken agreement that gives science a "creative separateness from involvement with goals, values, and institutions other than its own." My conclusion then was that "To an impressive extent, [science's] ... insistence on...
- Articles 2003-07-01
- Looking back, looking forward
- "There is a troubling disparity between the scientific sophistication of our culture and its social and political backwardness, a disparity that hovers over every aspect of our civilization," wrote Daniel Yankelovich 20 years ago to begin the first article in the first Issues in Science and Technology. This is exactly...
- Articles 2003-07-01
- THE HOUR: Discounting The Opposition
- Fein, LeonardForward12-13-2002Twenty years ago, the Daniel Yankelovich organization was hired by theAnti-Defamation League to conduct a novel public opinion survey on thesubject of antisemitism. In the first phase, a sample of Jews was askedwhether or not they thought a majority of non-Jews agreed with variousstatements. And then a non-Jewish sample...
- Articles 2002-12-13
- For Goodness' Sake: Why So Many Want Religion to Play a Greater Role in American Life.(Review)
- For Goodness' Sake: Why So Many Want Religion to Play a Greater Role in American Life. By Steve Farkas, Jean Johnson, and Tony Foleno, with Ann Duffett and Patrick Foley. New York: Public Agenda, 2001. 58 pp. $10.00. Is there a...
- Articles 2001-06-22
- Crime and Punishment - Fox News surveys on the death penalty - Brief Article
- Public attitudes on the issue of the death penalty. A substantial majority of the public supports the death penalty, but there has been a decline in these figures in recent years. Fox News surveys show a drop from 76 percent in May 1997 to 67 percent in February 2000. The...
- Articles 2001-02-01
- pulse; Distinct Views on the Proverbial Melting Pot - Brief Article - Statistical Data Included
- Public attitudes on the issue of immigration. Immigration may have made the United States what it is, but history suggests that Americans have always been ambivalent on the issue. Currently, the subject ranks fairly low as a priority in opinion surveys. The public, in general, appears to be more concerned...
- Articles 2000-12-01
- On Spanking
- Turns out mothers and fathers don't always know best. Despite strong evidence to the contrary, 61 percent of parents of children under 7 think spanking is an appropriate "regular form of discipline," according to a nationwide survey of 3,000 adults released last week. A third of the parents even believe...
- Articles 2000-10-16
- Politicians Don't Pander: Political Manipulation and the Loss of Democratic Responsiveness.(Review) (book review)
- Politicians Pander: Political Manipulation and the Loss of Democratic Responsiveness, by Lawrence R. Jacobs and Robert Y. Shapiro. University of Chicago Press, 425 pages, $17.00. Politicians Don't Pander is one of those valuable books that force...
- Articles 2000-09-25
- Public Wants Evolution, Not Creationism, in Science Class, New National Poll Shows
- The announcement below was issued March 10 by the People For the American Way Foundation in Washington. We also reproduce some of the key data from the study study [*] -- EDITOR Nearly three-quarters of a century after science teacher John Scopes was found guilty of breaking Tennessee...
- Articles 2000-05-01
- Ask anyone: Evolution, creationism not mutually exclusive
- Whenever there is a hot button issue, someone commissions a poll. So, right on time, we have results of a Daniel Yankelovich poll on evolution and creationism. Like many polls, the results are a bit ambiguous. Probably because most Americans are centrists and not confrontational --- not...
- Articles 2000-03-14
- American Demographics, Public Agenda Unite on Election Issues; Powerful 8-part series, Voter 2000, To Address Voter Behavior
- Business Editors NEW YORK--BUSINESS WIRE--Jan. 17, 2000 Public Agenda, a highly regarded, nonpartisan public opinion and policy research organization founded by research industry pioneer Daniel Yankelovich and former United States Secretary of State Cyrus Vance, is working with American Demographics magazine on Voter 2000, a new...
- Articles 2000-01-17
- Drinks Most Likely to…
- The landmark Bartender's Viewpoint study prepared for Cheers by Yankelovich Partners yielded lots of information about how bartenders influence consumer choice. But it also gathered more fun info, like the most popular cocktails, mixed drinks, shooters and shots. According to the study, Jack Daniel's (22%), Absolut (13%), Bacardi...
- Articles 2000-01-01
- How much do we trust the messengers? - marketing - Column
- Madelyn Hochstein, a researcher of social trends, presented a point of view at the recent J. D. Power Automotive Advertising Strategy Conference that any marketer, regardless of product category, must consider. Hochstein, the president and co-founder with Daniel Yankelovich of DYG, Inc., said there is an increased public distrust of...
- Articles 1998-03-16
- What we have here is a failure to communicate. (citizen empowerment in local government)(The Future of Local Government: Involving Citizens in Community Decision Making)
- The Case for Citizen Involvement in Local Government Decision Making The mood among American citizens is downright ugly, according to Daniel Yankelovich, chairman of...
- Articles 1996-02-01
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