Consumer Resources on BNET
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83 Resources for

Consumer

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Show All Related Tags Did you mean consumer electronics (463 results), consumer credit (18 results), Consumer Electronics Association (15 results), consumer confidence (7 results), consumer choice (7 results)more...

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Consumer Portfolio Service Inc.
Consumer Portfolio Services is a specialty finance company engaged in purchasing and servicing retail automobile contracts originated primarily by franchised automobile dealers, and select independent...
Consumer Portfolio Service Inc. company page on BNET »

BNET Business Dictionary

Consumer
somebody who uses a product or service. A consumer may not be the purchaser of a product or service and should be distinguished from a...
Consumer definition on BNET »

BNET Resources

The Mortgage Crisis Delivers a Hit to Solar Firms
The mortgage crisis roiling financial markets is now causing new casualties in an unexpected sector -- solar-power firms that cater to the home and small-business markets. Akeena Solar, one of the largest solar-system installers in the U.S., just reported a wider-than-expected quarterly loss due to higher operating...
Tags: Consumer, U.S., Small Business, Mortgage Crisis, Taxes, Fuel Cells, Financial Accounting, Telecom & Utilities, Investment, Financial Planning, Finance, Emerging Technologies, David Phillips
Blog posts 2008-05-13
Do Consumers Care If You're Green?
From over at AdWeek comes a long and measured look at green marketing from the only angle that ultimately matters: Do consumers care? The answer, depressingly, is: Eh, not so much. From the story: When it asks about specifics of green behavior, polling tends to confirm that mainstream consumers...
Tags: Consumer, Marketing Research, Business Ethics, Marketing, Leadership, Management, Jake Swearingen
Blog posts 2008-05-12
Green Advertising: Consumers Notice It, But Distrust It
The Find: Most consumers recall green advertising claims but many don't trust or understand them. The Source: The "2008 Green Gap Survey," conducted by Cone LLC and The Boston College Center for Corporate Citizenship and a recent survey from Burst Media. The Takeaway: When...
Tags: Jessica Stillman, advertisement
Blog posts 2008-04-28
Rediscovering Market Segmentation
Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...
Tags: Branding, Marketing research, Daniel Yankelovich, David Meer, market-segmentation, segmentation, brand, brand identity, analysis, food, technique, benefit, marketing, Web
Articles 2008-05-06
Consumer Generated Content: Who's Afraid Of The Conversation
This presentation explains the consumer generated content.
Tags: Consumer
Presentations
Keeping Hands Comfortable When The Coffee's Hot
Consumer's on-the-go like drinking coffee from paper cups. However, cup gets too hot to handle, coffee vendors often have to provide a second cup or a paperboard sleeve to keep excessive heat from consumers' hands. Scientists at International Paper developed and patented a very new kind of paperboard - one...
Tags: Food & Beverage, International Paper Co., beverage
Case studies
Pushing ESLÆs Limits
Popular in Europe and other continents, aseptic milk never has been a hit with American consumers. A primary reason is ample refrigeration in U.S. households. Another is taste; Americans don't like the cooked off-flavor notes common to aseptic milk. New processing technology, however, could change consumers' flavor perception of aseptic...
Tags: Dairy Management Inc.
White papers
Don't Pay List: Negotiating the Best Deal for Your Money
The typical American consumer has been reluctant to challenge that retail icon, the list price. The notion that one can stretch the paycheck by negotiating better purchases is enjoying wider acceptance. The tips given in this paper sums up the author's approach to getting the best deal for a person's...
Tags: Consumer, Money
White papers
Best Practice in Consumer Collections
Consumer spending is at an all-time high around the world. Competition and increased availability of additional credit mean that more consumers than ever before are able to purchase goods and services and finance them without having to pay for their entire cost in a lump sum. With the dramatic improvement...
Tags: Operational accounting, consumer credit, income, credit history, best practice, finance, credit card
White papers
Motivating Affluent Customers
Targeting the rich can mean big bucks for you. Here's how to approach your marketing program for this unique market. Affluent consumers find word-of-mouth and referrals from friends and colleagues extremely important, when making buying decisions. Direct marketing can be a cost-efficient method to reach highly affluent individuals, and affluent...
Tags: Marketing research, Entrepreneur.com Inc., direct marketing, marketing
White papers
Live Webcast: How to Instill Consumer Trust and Confidence in your Web Site
The Internet has fundamentally changed the way people connect, communicate, and conduct commerce. But as the Internet becomes more central to consumers' lives, online fraud continues to evolve -- and consumer concerns about identity theft are pervasive and powerful. The future of e-commerce depends on the ability...
Tags: Web site development, Web technology, Channel management, SSL/TLS, VeriSign Inc., SSL certificate, e-commerce Web site, e-business, consumer confidence, identity theft, Web site, SSL, phishing, authentication, Web, Webcast, Internet, security
Webcasts 2008-04-02
Economics Of Consumer Demand
Although the housing demand seems to be stabilizing, the ripple effects in credit markets seem to be accelerating. Several large banks have revealed multi-billion dollar losses resulting from increasing mortgage defaults. This inevitably restricts capital flow throughout the economy both for businesses and individuals. Restrictions on capital flow tend to...
Tags: bank
White papers 2008-01-01
Three Reasons Why Trust Matters Online
Gone are the days that a local hardware store built its foundations upon local trust by word of mouth. No longer do you have to know the first name of your clients or take them out for a game of golf. Today, transactions are done online -- sometimes even without...
Tags: Marketing research, SEARCH, Jonathan Haeber, Trust Matters Online, Trust Matters, marketing
Blog posts 2008-03-03
HBR IdeaCast: Don't Bother with the Green Consumer
Companies that try to go both green and mainstream could be setting themselves up for failure. Green consumers want to solve the planet's needs before their own, but mainstream consumers care more about their personal needs. Steve Bishop explains how consumer behavior actually has a bigger impact than product design,...
Tags: Product marketing, BNET staff, Green Consumer, HBR IdeaCast
Blog posts 2008-02-11
Stopwatch Marketing: Worth Some Time
I've started Stopwatch Marketing, a look at how to get the attention of consumers when they're actually in the market to buy something. The book is timely, because the combination of tight credit and recession or fear of such should dampen buying here, so catching consumers in those reduced windows...
Tags: Michael Fitzgerald, Stopwatch Marketing, marketing
Blog posts 2008-02-15
Planning 2.0 - Towards User-Generated Creativity
At the heart of the argument is the emergence of "The Consumer Incorporated". User-generated content changed the very bases of economics. "Radical trust" and "Authenticity" have become the new buzzwords. Marketing has become a slave to a new consumer who is in absolute control. This consumer is in effect the...
Tags: marketing
White papers 2007-11-27
Top 10 Misconceptions about Doing Business in China
Think you know the basics of the business relationship between China and the U.S.? From safety recalls to the trade imbalance, issues surrounding the two countries' business dealings have been in the news a lot lately. Nonetheless, the Kiplinger Business Resource Center has an eye-opening article dispelling ten common misconceptions...
Tags: Investment, Jessica Stillman, Kiplinger Business Resource Center
Blog posts 2007-12-14
If Brands Are Built Over Years, Why Are They Managed Over Quarters
The Idea in Brief ...
Tags: Branding, Leonard M. Lodish, Carl F. Mela, brand equity, brand, sales, scanner, health care, advertisement, stock, strategy
Articles 2007-12-11
True Web Marketing Success Is Only Achieved Through Integration
This paper argues "By entertaining and interacting with the consumer... a mutually beneficial relationship can be established and consumers will be happy to interact" Online marketing targets a global consumer, making performance assessment of web sites, as well as loyalty and retention rates, difficult to quantify. Without the old 'Tried...
Tags: Consumer, Web, Performance, Integration, iMedia Communications, Web Marketing Success, Channel Management, Performance Management, Marketing, Human Resources, Workforce Management
White papers 2007-08-28
The Age Of Participation
What's changed this advertiser's mind about how to treat consumers? On the one hand, the answer lies in understanding the increasingly complicated life of the media planner, who has to decide how much or little money is invested in each of the proliferating channels available to nowadays' marketer. On the...
Tags: Consumer, iMedia Communications
White papers 2007-08-06
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