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Branding

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BNET Business Dictionary

Branding: a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and...; Branding definition on BNET »

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Fighting Crime By Using a Fake Blog: Here's a good one: Coach bags doesn't like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag,...; Tags: Branding, Jon Greer, blog; Blog posts 2008-05-06
Buffalo Wild Wings Prospers by Focus on Regular Guys: What explains the success of Buffalo Wild Wings, the 500-unit restaurant chain that recently reported an 18 percent gain in first-quarter profits? Maybe it's the fact that the Minneapolis-based company "stays true to wings, beer and sports," as Kathy Benning, Buffalo Wild Wings' senior vice president of...; Tags: Brand, Restaurant, Branding, Marketing, Dan Mitchell; Blog posts 2008-05-13
Free Reputation Research at BrandTags.net: Curious how your brand comes across to the public? Check BrandTags, a new project from communications strategist Noah Brier, who avers, "The basic idea of this site is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is." ...; Tags: Brand, Tags, Branding, Marketing, Lisa Everitt; Blog posts 2008-05-15
Liz Claiborne Reports Net Loss: NEW YORK (Reuters) - Clothing maker Liz Claiborne Inc LIZ reported a quarterly net loss on Tuesday, versus a year-earlier profit, hurt by expenses related to exiting some brands and operations that are now discontinued. The company, whose brands include Juicy Couture, Kate...; Tags: Branding, Liz Claiborne Inc., New York Post, brand, New York, sourcing, Thomson Reuters Corp., negotiation; News items 2008-05-13
Valentino Goes After the Less Rich Shopper: Women's Wear Daily reports this morning that fashion brand Valentino -- whose global sales rose nearly 10 percent last year -- aims to double revenues to more than $381 million as it remakes the brand to appeal to younger, less affluent shoppers. Building on its reputation as...; Tags: Brand, Women, Valentino, Branding, Gender And Diversity, Sales Strategy, Marketing, Human Resources, Sales, Lisa Everitt; Blog posts 2008-05-12

Toyota Suspends China Plant After Quake: TOKYO/SHANGHAI (Reuters) - Toyota Motor Corp on Monday suspended production at a 13,000-units-a-year joint venture plant in Chengdu, southwestern China, after a powerful earthquake struck, killing at least 107 people. A spokeswoman in Tokyo said operations at the factory, held ...; Tags: Toyota Motor Corp., China, carmaker, Shanghai, General Motors Corp., Tokyo, Ford Motor Co., Thomson Reuters Corp., monitor; News items 2008-05-12
Volvo Bids to Create Injury-proof Car By 2020: By Sarah Edmonds GOTHENBURG, Sweden (Reuters UK) - The destruction of the orange sedan with its slapdash paintwork may have been intentional but it was far from wanton. It was all part of Volvo's bid to create an injury-proof car by 2020. While that vehicle of...; Tags: Car, Brand, Volvo, Gothenburg Complex, Branding, Government, Marketing, Oukbs; News items 2008-05-01
EDS Internal Memo on the HP Purchase: HP acquired EDS in a deal valued roughly at $12.8 billion. The move was outlined Tuesday morning amid a healthy dose of skepticism. Here's a memo from EDS CEO Ron Rittenmeyer, who will now report to HP CEO Mark Hurd. To the EDS Worldwide Team: Today...; Tags: Hewlett-Packard Co., Electronic Data Systems Corp., Branding, Strategy, Marketing, Management, Larry Dignan; Blog posts 2008-05-13
Hornby Adds Corgi to Its Collection: By Mark Potter LONDON (Reuters UK) - Hornby has agreed to buy model car maker Corgi for 8.3 million pounds to add to its stable of iconic toy brands, which include Scalextric racing cars, Airfix model planes and its eponymous train sets. The firm said on...; Tags: Pound, Brand, Hornby, Corgi, Branding, Sales Strategy, Marketing, Sales; News items 2008-05-01
Aviva Scraps Norwich Union Name: LONDON (Reuters UK) - Insurer Aviva AV has scrapped Norwich Union, the brand under which it operates in its home market, as it moves to a single identity it hopes will lift overseas sales, attract staff and lure new business partners. Norwich Union, Britain's largest general...; Tags: Brand, Aviva Plc., Branding, Insurance, Corporate Governance, Marketing, Business Operations, Avaya Inc.; News items 2008-04-29
Rediscovering Market Segmentation: Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...; Tags: Branding, Marketing research, Daniel Yankelovich, David Meer, market-segmentation, segmentation, brand, brand identity, analysis, food, technique, benefit, marketing, Web; Articles 2008-05-06
Mars, Warren Buffett Near Wrigley Deal: Reports: NEW YORK (Reuters) - M&M's maker Mars Inc and Berkshire Hathaway Inc BRKa were near a deal to buy Wm Wrigley Jr Co WWY, the largest U.S. chewing gum maker, for over $22 billion, according to media reports early on Monday. The deal,...; Tags: Hershey Co., Cadbury Schweppes Plc., Berkshire Hathaway Inc., U.S., market capitalization, New York, Thomson Reuters Corp., brand, financing; News items 2008-04-28
Daimler Mulls Jaguar and Land Rover Cooperation: FRANKFURT (Reuters UK) - Daimler DAIGn Chief Executive Dieter Zetsche would be interested in a cooperation with carmakers Jaguar and Land Rover, according to a report in a German trade magazine. Zetsche could envision supplying the two brands with components, auto motor und sport quoted...; Tags: Tata Motors, Land Rover, Daimler, Manufacturing, Branding, Marketing, Fortune Brands Inc., Oukbs; News items 2008-05-04
Going Public Doesn't Pay for Pyramid Brewing: Yesterday's announcement that Burlington, Vermont's Magic Hat Brewing Company plans to acquire Seattle's Pyramid Breweries, Inc. may help the West Coast brewer turn a profit for the first time since 2002. Saddled by almost $1 million in annual costs associated with being public, Pyramid reported a $1.8 million loss in...; Tags: Coast, Craft, Beer, Brewery, Mergers & Acquisitions, Branding, Investment, Finance, Marketing, Nicole Solis; Blog posts 2008-04-30
Qantas to Lift Airfares Due to Fuel: Qantas says it will increase its airfares for domestic and international flights and suspend its share buyback program due to ongoing increases in the cost of jet fuel.But the national carrier says that while the rise in fuel prices is a concern it remains confident of meeting its guidance...; Tags: Airfare, Fare, Qantas Airways Ltd., Branding, Taxes, Investment, Marketing, Financial Planning, Finance, AAP; News items 2008-04-28
Consumer Products Companies See Mixed Results: By Karen Jacobs ATLANTA (Reuters) - U.S. consumer products companies posted mixed results on Wednesday, highlighting the difficulty companies are facing in controlling costs while competing effectively as soaring gasoline and food prices drain more buyers' spending money. Procter & Gamble...; Tags: Procter & Gamble Co., consumer products company, price increase, gasoline, cigarette, Atlanta, food, cost control, plastics, Thomson Reuters Corp., brand, quarterly profit, environment, analyst, profit margin, sales, performance, marketing; News items 2008-04-30
Google Ranked Most Powerful Brand, While Emerging Market Brands Surge: The 2008 BrandZ 100 Most Powerful Brands report came out this week. Put out by Millward Brown, and taken from combining financials with interviews with more than one million consumers around the world on 50,000 brands. While Google topping the list isn't a big surprise there's some surprising movement further...; Tags: Google Inc., Brand, China Mobile Ltd., Emerging Market, Branding, Marketing, Jake Swearingen; Blog posts 2008-04-24
Does Non-Profit Media Have a Competitive Edge?: Last night, here in New York City, the National Magazine Awards were announced. Among the usual suspects (The New Yorker, National Geographic, Vanity Fair, Atlantic, Rolling Stone) were several winners with an alternative business model. The non-profit Mother Jones won the award for general excellence in...; Tags: Media, National Public Radio Inc., Mother Jones, CIR, Corporate Governance, Globalization, Advertising & Promotion, Branding, Government, Strategy, Business Operations, Corporate Law, Management, Marketing, David Weir; Blog posts 2008-05-02
Burberry Up on Market Talk of Coach Bid: LONDON (Reuters UK) - Shares in fashion brand Burberry Group BRBY gained almost 4 percent on Wednesday as traders cited market talk of a possible bid from U.S. handbag maker Coach COH. Burberry was not immediately available for comment. Volume in Burberry shares was equal to...; Tags: Branding, Marketing, Burberry, Coach Inc., Oukbs, Shares, Trader; News items 2008-04-30
Burger King Plans to Sell $170 Sandwich in London: Burger King, apparently as part of its effort to recast itself in Europe, and specifically England, as a "premium" eatery, said on Wednesday that it planned to offer a cheeseburger costing 85 pounds, or about $170, in some upscale London neighborhoods and suburbs. The burger will contain...; Tags: Burger King Corp., Branding, Public Relations, Marketing, Corporate Communications, Dan Mitchell; Blog posts 2008-04-23