Resources

1299 Resources for

Brand

Subscribe to this listing via:
RSS
Email

Show All Related Tags Did you mean branding (1,724 results), Interbrand (131 results), brand management (50 results), brand equity (40 results), brand loyalty (27 results)more...

Show Fewer Related Tags Did you mean branding (1,724 results), Interbrand (131 results), brand management (50 results), brand equity (40 results), brand loyalty (27 results), brand name (18 results), brand strategy (17 results), brand image (15 results), Brandeis University (14 results), brand identity (7 results), brand advertising (2 results), Chiquita Brands International (2 results), digital branding (1 results), brand recognition (1 results), Fortune Brands Inc. (1 results), Brandchannel.com (1 results)fewer...

BNET Business Dictionary

Brand: the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature; Brand definition on BNET »

BNET Resources

Free Reputation Research at BrandTags.net: Curious how your brand comes across to the public? Check BrandTags, a new project from communications strategist Noah Brier, who avers, "The basic idea of this site is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is." ...; Tags: Brand, Tags, Branding, Marketing, Lisa Everitt; Blog posts 2008-05-15
Valentino Goes After the Less Rich Shopper: Women's Wear Daily reports this morning that fashion brand Valentino -- whose global sales rose nearly 10 percent last year -- aims to double revenues to more than $381 million as it remakes the brand to appeal to younger, less affluent shoppers. Building on its reputation as...; Tags: Brand, Women, Valentino, Branding, Gender And Diversity, Sales Strategy, Marketing, Human Resources, Sales, Lisa Everitt; Blog posts 2008-05-12
Brand Britain Takes a Beating: There has been much debate about 'British values' over the last few years; what do the British stand for, what are our core beliefs and how do we ensure that immigrants to the UK embrace these values? Chief among these values must be self-deprecation. Because if you...; Tags: Brand, Britain, Brand Britain, Anholt, Branding, Marketing, Stephen Cheliotis; Blog posts 2008-04-21
Claim: 'Veiled Snobbery' Made McDonald's Britain's Most-Hated Brand: McDonald's has been named the "most hated brand in Britain," but that's not necessarily a bad thing, according to Marketing Magazine, the British title that published a survey of brand-hatred (free, relatively painless registration is required to see it.) "While most brands would rather be loved than...; Tags: Brand, McDonald's Corp., Sutherland, Branding, Marketing, Dan Mitchell; Blog posts 2008-05-16
Google Ranked Most Powerful Brand, While Emerging Market Brands Surge: The 2008 BrandZ 100 Most Powerful Brands report came out this week. Put out by Millward Brown, and taken from combining financials with interviews with more than one million consumers around the world on 50,000 brands. While Google topping the list isn't a big surprise there's some surprising movement further...; Tags: Google Inc., Brand, China Mobile Ltd., Emerging Market, Branding, Marketing, Jake Swearingen; Blog posts 2008-04-24

Buffalo Wild Wings Prospers by Focus on Regular Guys: What explains the success of Buffalo Wild Wings, the 500-unit restaurant chain that recently reported an 18 percent gain in first-quarter profits? Maybe it's the fact that the Minneapolis-based company "stays true to wings, beer and sports," as Kathy Benning, Buffalo Wild Wings' senior vice president of...; Tags: Brand, Restaurant, Branding, Marketing, Dan Mitchell; Blog posts 2008-05-13
Liz Claiborne Reports Net Loss: NEW YORK (Reuters) - Clothing maker Liz Claiborne Inc LIZ reported a quarterly net loss on Tuesday, versus a year-earlier profit, hurt by expenses related to exiting some brands and operations that are now discontinued. The company, whose brands include Juicy Couture, Kate...; Tags: Branding, Liz Claiborne Inc., New York Post, brand, New York, sourcing, Thomson Reuters Corp., negotiation; News items 2008-05-13
Carter's Shares Plunge After Weak Outlook: By Swagata Gupta BANGALORE (Reuters) - Children's clothing retailer Carter's Inc CRI cut its 2008 earnings outlook as it sees continued weakness in its OshKosh retail stores and consumer spending, sending its shares down to their lowest in more than three ...; Tags: Retail, Branding, Financial accounting, Bangalore, brand, earnings, retail company, Thomson Reuters Corp., stock, shareholder, analyst, sales; News items 2008-04-23
UK Set to Pass Stringent New Online Marketing Regulations: Via Ad Age, the U.K. is about to pass some very strict laws about what marketers can and can't do in online spaces, specifically when it comes to identifying themselves around viral and blog marketing. From Ad Age: Word-of-mouth marketing in the U.K. will face radical restrictions starting May...; Tags: Advertisement, Brand, Blog, Regulation, U.K., Blogger, Blogging, Branding, Marketing Research, Internet, Marketing, Jake Swearingen; Blog posts 2008-04-28
Marketing By Accident: Ben McConnell of the Church of the Customer blog features 10 Questions with David Vinjamuri author of the new book "Accidental Branding," which he looks at inexperienced entrepreneurs who nonetheless built well-known brands (Clif Bars, Columbia Sportswear). A couple of Vinjamuri's better comments from...; Tags: Policies and procedures, Branding, Michael Fitzgerald, Accidental Branding, accident, brand, marketing; Blog posts 2008-04-16
Rediscovering Market Segmentation: Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...; Tags: Branding, Marketing research, Daniel Yankelovich, David Meer, market-segmentation, segmentation, brand, brand identity, analysis, food, technique, benefit, marketing, Web; Articles 2008-05-06
Hornby Adds Corgi to Its Collection: By Mark Potter LONDON (Reuters UK) - Hornby has agreed to buy model car maker Corgi for 8.3 million pounds to add to its stable of iconic toy brands, which include Scalextric racing cars, Airfix model planes and its eponymous train sets. The firm said on...; Tags: Pound, Brand, Hornby, Corgi, Branding, Sales Strategy, Marketing, Sales; News items 2008-05-01
The Option of an Economy Brand: This case study defines about the growth and planning stratergies for a product by Food corp. Foodcorp is in a predicament due to the stagnating market. Should it go on milking the brand or be more aggressive and strive to increase market share? Building a strong brand...; Tags: Branding, Food & Beverage, brand, food; Case studies
Make Your Mark: Whether an executive, entrepreneur or an employed professional, it is critical to build brand for everyone so that one can stand out and ensure career success. And since branding is not a one-time event, one requires taking every opportunity to make their mark -- enabling to benefit from the brand...; Tags: brand equity, brand, branding, career, benefit; White papers
Using Internal Marketing to Increase Brand Power: Employees are the key to brand success. Motivating employees to become brand evangelists should be a goal just as high on the list as motivating people to choose your product or service. And the benefits go beyond maximizing the brand in the marketplace: when employees care about and believe in...; Tags: Branding, brand, marketing, benefit; White papers
Multi-Branding Strategies in the German Automotive Market: The study examines multi-branding sales and service strategies in Germany's automotive industry. The study is based on a survey of more than 400 dealers of six volume brands (Ford, Opel, Peugeot, Renault, Toyota, and Volkswagen), two premium brands Audi and BMW, and 50 independent repairers with after-market "soft franchises" (Bosch...; Tags: Branding, Booz Allen Hamilton Inc., brand, survey, sales, industry; White papers
The End of Traditional Mass Brands: To understand the difficult position of mass brands one must have a closer look at the dynamics that take place in many markets. In general, every market consists of three segments; a low, middle and high segment. This article reports that several market developments have led to a situation in...; Tags: Branding, brand; White papers
Decoding a Brand's DNA: A brand refers to the tangible and intangible values of a product, service or place. On their own and in their generic forms; products, services, towns, regions and countries are similar to each other. In a blind test; a thirsty consumer may not be able to spot the difference between...; Tags: Branding, Interbrand, brand, DNA; White papers
True Brand Loyalty: In laymen's words true brand loyalty refers to consumers sticking with a brand out of feelings of commitment towards that brand. For instance, when one buys a tube of Prudent toothpaste and finds it ok, one will not have to spend any valuable time on looking for other toothpaste brands,...; Tags: Branding, brand loyalty, brand; White papers
Online Branding in Today's Economy: In the current economy, it's more important than ever to effectively build one's company's brand online. In economic recessions, making sure one's brand is top of mind is critical. Connecting to clients through the Internet, as opposed to more traditional marketing techniques, can be more effective because of the variety...; Tags: Concept Marketing Group Inc., brand, branding, marketing, Internet; White papers