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Behavioral Targeting

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AOL's Platform A Lays Off 100 Employees: Whoops. After I said it looked like Platform A had dodged a bullet last week, after landing a rather large deal with Viacom and placing first among comScore's ad network rankings, the company announced plans to lose 100 employees over the weekend. From the Washington Post story: ...; Tags: Advertising.com, Advertisement, America Online Inc., Behavioral Targeting, Jake Swearingen; Blog posts 2008-04-21

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ZEDO Ad Network to Boost Social Web's CPMs With Retargeting Technology: ZEDO, Inc. announced a new ad networkdesigned specifically for social networks and applications today. ZEDO AdNetwork, will enable advertisers to retarget 'lost visitors,' who'verecently visited their sites and are shown to be much more likely to make apurchase. Social networks and related services are becoming the largest part of theweb,...; Articles 2008-05-06
SiteSpect Joins viaTealeaf Partner Network: Partnership Integrates Multivariate Testing Technology with Online Customer Behavior Analysis BOSTON -- SiteSpect, the leading provider of non-intrusive multivariate testing and behavioral targeting technology for web site optimization, today announced that it will join the viaTealeaf[TM] Partner Network . Tealeaf([R]) is the leader in online Customer Experience Management...; Articles 2008-05-06
AAD Launches PSA Campaign on Dangers of Indoor Tanning: In recognition of Melanoma/Skin CancerDetection and Prevention Month®, the American Academy of DermatologyAcademy releases a new public service advertisement PSA campaign andnews, and coordinates several activities to raise awareness about skincancer and to encourage Americans to practice sun-safe behaviors. "Indoor Tanning is Out" The Academy is launching a new ...; Articles 2008-05-05
2008 Terra comScore Hispanic Digital Study Provides New Insights Into The Diverse Hispanic Online Community: First of its Kind Comprehensive Research Will Help Marketers Target Their Online Communication Efforts with In-Depth Information about Offline and Online Behavior such as Media Usage, Language Preference, Activities, Online Engagement Segmentation, Heritage and Much More MIAMI, May 5 /PRNewswire/ -- Terra, the largest original digital content...; Articles 2008-05-05

comScore Plan Metrix Tightly Links Consumers' Online Media Usage to Their Offline Behavior With Enhanced Monthly Reporting: Behavioral and Local Market Segmentations Help Marketers Target the Right Audience RESTON, Va., April 30 /PRNewswire-FirstCall/ -- comScore, Inc. , a leader in measuring the digital world, today announced several enhancements to its comScore Plan Metrix service which improve its timeliness and audience segmentation capabilities. comScore Plan...; Articles 2008-04-30
Mervyns Switches to SmartCircular for Localized Online Promotional Ads: ShopLocal's Industry-leading Solution Enables Improved Functionality for Shoppers and Promotional Opportunities CHICAGO, April 30 /PRNewswire/ -- ShopLocal, the leader in multi-channel shopping and marketing services, and Mervyns, a family-friendly department store, today announced an agreement to use ShopLocal's SmartCircular service to deliver highly interactive, targeted and localized...; Articles 2008-04-30
TACODA Behavioral Targeting Solution to be Available Across Entire Platform-A Network: NEW YORK -- AOL announces that, starting in June, Platform-A will be offering TACODA's advanced suite of behavioral targeting solutions across its entire network to give advertisers the opportunity to reach their most valuable audience segments. The Platform-A network includes advertising inventory on all AOL owned-and-operated sites - such as...; Articles 2008-04-29
Jeff Hirsch Promoted to President of Behavioral Targeting Leader, Revenue Science: NEW YORK -- Revenue Science, Inc., offering the most widely-adopted, powerful, and flexible behavioral targeting technology for digital media, today announced that Chief Revenue Officer Jeff Hirsch has been promoted to President, effective immediately. In addition to overseeing the worldwide sales, business development, client services, product marketing and media operations...; Articles 2008-04-29
Interactive Media Expert Joins EveryZing Executive Team: Strategic Hire Highlights Company Growth in Internet Media Space CAMBRIDGE, Mass. -- EveryZing, a leader in next-generation universal search and search engine optimization SEO technologies, today announced that Scott Greenberg has joined the company as vice president of business development. At EveryZing, Greenberg will be responsible for accelerating...; Articles 2008-04-28
24/7 Real Media Becomes First Network to Deploy Psychographic Targeting from Mindset Media: Mindset Buys[TM] Enable Brand Advertisers to Target Online Ads to Specific Personality Types NEW YORK -- 24/7 Real Media, Inc., the leading global digital marketing company, today announced that it is the first media network to deploy psychographic targeting through a partnership with Mindset Media, LLC. The new...; Articles 2008-04-28
Inscent, Inc. Receives Federal Grant to Develop Honeybee Repellents: IRVINE, Calif., April 28 /PRNewswire/ -- Inscent, Inc. has received a Small Business Innovative Research grant from the US National Science Foundation NSF to continue the testing and development of novel honeybee repellents using the proprietary Attenu high throughput assay system. The pioneering research performed by Inscent, Inc. has...; Articles 2008-04-28
Los Angeles Jewish Home Unveils Auerbach Behavioral Health Center Filling Community Void for Adults Over 55: RESEDA, Calif., April 28 /PRNewswire/ -- The nonprofit Los Angeles Jewish Home announced today the opening of the Lisa and Ernest Auerbach Behavioral Health Center to serve adults 55 and over who are experiencing mental or emotional changes that require intensive treatment. The opening of the 10-bed...; Articles 2008-04-28
Philadelphia Park Gradings: Philadelphia Park Entries FIRST POST 12:25 P.M. 1st-$14,000, 3&up. Claiming $5,000, 6 furlongs PN Horse Jockey Wgt Odds 1 Sly Diamond Jim (A. Rodriguez) 120 8-5 2 Triplethepleasure (E. Rivera) xx113 10-1 3 High Value Target (J. McDaid) 120 6-1 4 Frenchburg (A. Mariano) x115 2-1 5 Behavioral Finance (A. Cintron) xx113 7-2 2d-$24,000, 3&up. Claiming $25,000...; Articles 2008-04-26
PowerDirect Launches New Hispanic Door Hanger: PowerDirect , an innovator in doorhanger advertising, today announced their introduction of PowerShopperComprador Poderoso, a new, monthly, bilingual door hanger. Spanish onone side and English on the other, the new PowerShopper door hanger willleverage PowerDirect's sophisticated targeting capabilities to pinpointHispanic consumers with highly specific behaviors and profiles in majorU.S....; Articles 2008-04-23
Gorilla Nation Introduces Midtail Toolbox - Suite of Creative Tactics for Online Brand Marketers Goes Way Beyond the Banner: LOS ANGELES -- Gorilla Nation (www.gorillanation.com), the world's largest online ad rep firm, announced today that it has launched its new Midtail Toolbox, a suite of online creative tactics specifically designed to leverage the unique features of midsize websites. The product was introduced at Ad:Tech San Francisco last...; Articles 2008-04-23
NYARM meetings add value to buildings: Everyone and every business must now, more than ever, make better use of resources; both labor resources and maintenance supplies. The New York Association of Realty Managers, NYARM, delivers programs in a targeted format whereby a particular subject is dissected exclusively. Recent topics have included: 1]...; Articles 2008-04-23
Next New Networks and Collarity Launch New Community Approach to Targeted Online Television Networks: Collarity, a leadingprovider of behavioral content and ad targeting services for onlinepublishers, today announced a partnership with Next New Networks to enabletheir site visitors to find and discover what content others "like them"are looking for and interested in. Collarity improves searching andbrowsing experiences -- and increases the time visitors...; Articles 2008-04-22
SiteSpect Announces Mobile Content Testing and Optimization Solution: The Industry's Only Non-Intrusive A/B Testing, Multivariate Testing, and Behavioral Targeting Solution That Works with All Mobile Platforms to Drive Customer Engagement and Increase Revenue BOSTON -- SiteSpect, Inc., the leading provider of non-intrusive marketing optimization technology, today unveiled new Mobile Web Optimization functionality within its patent-pending multivariate...; Articles 2008-04-22
Teens mostly behind rash of robberies on SEPTA: Robberies on the city's public transportation system are up 82 percent this year over the same period in 2007, Police Commissioner Charles H. Ramsey told City Council yesterday. Many of the 31 robberies committed since January fit a pattern, Ramsey said - a group of teenagers target one person, often...; Articles 2008-04-18

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