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Advertising

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BNET Business Dictionary

Advertising: the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce...; Advertising definition on BNET »

BNET Resources

CondéNet Synthesizes Ad Sales Team; Staff Reorg Focuses On Verticals, Not Titles: Times are getting a little tougher for online ad revenues. And so with marketers becoming impatient with the lack of one-stop shopping across a companies sites becoming more pronounced, CondéNet has decided to simplify its two ad sales teams into one. Up until now, there was one team handling...; Tags: Advertisement, CondÃ©Net, Times, Sales Strategy, Sales Force Management, Sales, David Kaplan, Advertising, Companies, Conde Nast, Media, Magazines; News items 2008-08-06
Eye-Fi Raises $11 Million In Second Round Of Funding: Eye-Fi, a company out of Mountain View, Calif. has raised $11 million in a second round of funding. Translink Capital and LMS Capital led the round with existing investors Opus Capital and Shasta Ventures participating. To date, the company has raised $17.5 million. The company makes memory cards with...; Tags: Photograph, Photo-sharing, Eye-Fi, Product Development, Research & Development, Business Operations, Matt Kapko, Advertising, Marketing, Social Media, Photo Sharing, VC+M&A, Venture Capital; News items 2008-08-06
Google Sells Performics SEM Unit To Publicis: After Google (NSDQ: GOOG) completed its acquisition of DoubleClick earlier this year, it announced plans to divest itself of Performics, the search marketing firm that came with the package. That Google wouldn't want to be in the SEM game was pretty easy to comprehend. Today the company has announced...; Tags: Google Inc., Marketing, Advertising, Companies, Google, Technologies/Formats, Search, VC+M&A, Mergers & Acquisitions; News items 2008-08-06
Playboy Call: Pay Site Revenues Face Possible Declines Until Web Relaunch: [In progress] Playboy (NYSE: PLA) executives sought to gird themselves against further struggles due to the decline of print, challenges to its pay-TV business and the focus on the current website overhaul that will reduce revenues and resources until Q4. CEO Christie Hefner outlined the process of the website...; Tags: Advertising, Entertainment, Adult, Media, Magazines, Money, Earnings, Playboy Enterprises Inc.; News items 2008-08-06
Internet Ad Spend To Pass Broadcast By 2011, Despite Slowing Economy: VSS: The economy remains in the doldrums and by all accounts online ad growth continues to slow. But total communications spending is projected to rise 5.4 percent to $923.91 billion in 2008, thanks to strong gains in the institutional and alternative media sectors offset the declining traditional ad industry, according...; Tags: Advertising & Promotion, Internet, Internet Advertising, Media, Advertisement, Microsoft Visual SourceSafe, Marketing, David Kaplan, Advertising, Information, Research; News items 2008-08-05

Ad Industry Roundup: ValueClick/Tacoda; Congressional hearings; Avenue/Razorfish; IAB: -- ValueClick sues Tacoda over patent infringement: A few days before online ad firm ValueClick (NSDQ: VCLK) launched a new behavioral targeting platform, the company sued AOL (NYSE: TWX) Platform-A unit Tacoda over its profiling technology. ValueClick claims its patents on the general principles of behavioral targeting date back...; Tags: Broadband, Advertising, Companies, AOL, Time Warner, Legal, Patents, Regulatory, Time Warner Inc., ValueClick Inc., Marketing; News items 2008-08-05
MySpace Banks On 'Hypertargeting,' But Plain Targeted Ads Continue To Suffice: Although MySpace continues to maintain that its hypertargeting solution will ultimately lead to higher revenues, significant hurdles remain. A day before the Fox Interactive Media unit's parent News Corp (NYSE: NWS). releases its Q2 earnings, WSJ outlines the challenges to greater ad spending on MySpace.-- Engagement: While there's little...; Tags: Google Inc., Fox Interactive, News Corp., Companies, Social Media, Marketing, Advertising; News items 2008-08-04
Online Ad Spend Tied To Olympics Expected To Reach $100 Million: [In progress] Of the $1.5 billion that marketers are expected to spend on advertising tied to the summer Olympic games, only $100 million will go towards online, said Lehman Brothters internet analyst Doug Anmuth during a conference call the investment bank hosted. Naturally, NBC and its marketing partner Microsoft...; Tags: Yahoo! Inc., Microsoft Corp., TV, Media, Digital Olympics, Sports, Entertainment, NBC Universal, Companies, Marketing, Advertising; News items 2008-08-04
Earnings: BankRate Matches Lowered Outlook; Holds Guidance: Financial info portal BankRate announced Q2 revenue of $40.2 million, a 73 percent increase from $23.2 million in the year-ago quarter. The top-line figure matches what the company said back in early July, when it lowered its forecasts due to a softening display market. The company offers a few...; Tags: Joseph Weisenthal, Advertising, Internet, Finance, Financial Accounting, Portals, Money, Bankrate Inc., Operational Accounting, Earnings, Microsoft Outlook, Revenue; News items 2008-08-04
Industry Moves: Tribune's Nelson Joins Yahoo Newspaper Consortium As Exec Director: Michael Silver, a former veteran exec with the The Tribune Company for two decades, is taking on the new post of executive director of the Yahoo Newspaper Consortium. The post is described as "advisory," though Nelson will also be responsible for the management and oversight of the agreements between...; Tags: Time Warner Inc., Newspapers, Media, Industry Moves, Yahoo, Tribune, Companies, Marketing, Yahoo! Inc., Advertising; News items 2008-08-04
Industry Moves: Tribune's Silver Joins Yahoo Newspaper Consortium As Exec Director: Michael Silver, a former veteran exec with the The Tribune Company for two decades, is taking on the new post of executive director of the Yahoo Newspaper Consortium. The post is described as "advisory," though Silver will also be responsible for the management and oversight of the agreements between...; Tags: Yahoo! Inc., Marketing, Advertising, Time Warner Inc., Newspapers, Media, Yahoo, Industry Moves, Tribune, Companies; News items 2008-08-04
AOL's Tacoda To Terminate Inventory Contracts With Publishers; Clarizio: 'Expanding, Not Shuttering': AOL (NYSE: TWX) behavioral targeting unit Tacoda will terminate the existing inventory contracts with web publishers within 30 days, the company said in e-mail to clients last week. The e-mail, obtained by Venturebeat, has the words "transition update" at the top and says that this action is related to...; Tags: Time Warner Inc., AOL, Time Warner, Companies, Marketing, Advertising; News items 2008-08-02
Interview: Andy Ellenthal, CEO, QuadrantOne: Newspaper Ad Sales One Step At A Time: Andy Ellenthal picked a difficult week to take on the top job of an online newspaper alliance. Ellenthal, it was announced earlier, has agreed to take on the permanent post of CEO of QuadrantOne, the national ad sales newspaper alliance that was started by by the New York Times...; Tags: Advertising, Marketing, Media, Newspapers, Gannett, New York Times Co.; News items 2008-08-01
Earnings: Hearst-Argyle Q2 Digital Revenue Growth Slows; Profits And Total Revs Fall: Local broadcaster Hearst-Argyle's (NYSE: HTV) Q2 digital revenues rose 13 percent $5.7 million from last year's $5 million. Naturally, that wasn't enough to balance out the losses elsewhere stemming from the softening economy as total revenue was down 5.6 percent with $182.1 million at the end of the quarter....; Tags: Hearst-Argyle Television Inc., Money, TV, Media, Hearst, Companies, Earnings, Advertising; News items 2008-08-01
Even As Local Online Ad Spend Surges, Newspapers Can't Win: In the daily drumbeat of bad news for newspapers, the growth of online advertising would seem to offer some solace to the beleaguered industry. But as a WSJ piece tells it, they still can't make a go of it. After some promise two years ago, stats from local media...; Tags: Companies, Advertising, Scripps, E W Scripps, Yahoo, Media, Newspapers, Google Inc., E.W. Scripps Co.; News items 2008-07-31
Industry Moves: QuadrantONE Names Andy Ellenthal Permanent CEO: QuadrantONE, the online ad network launched in February by Tribune, Gannett, Hearst, and NYTCo (NYSE: NYT) has named Andy Ellenthal as its permanent CEO. Since its inception the company has been headed by interim CEO Dana Hayes, SVP of sales at Tribune Interactive. That Hayes's appointment was temporary...; Tags: Media, Newspapers, Gannett, New York Times Co., Advertising, Industry Moves; News items 2008-07-31
WPP's Wunderman Takes Majority Stake In Russian Digital Shop Alite: WPP Group continues its steady pace of digital purchases in growing markets today by taking a majority stake in Russian interactive agency Alite Ltd. The company trades as Actis and will be folded into WPP's Wunderman network. The 11-year-old Moscow-based shop employs around 120 staffers. Actis provides strategy, design,...; Tags: VC+M&A, Google Inc., UK & Europe, Countries, Advertising, Mergers & Acquisitions, Marketing, Microsoft Corp.; News items 2008-07-31
Earnings: ValueClick Q2 Profits Slide 6.3 Percent; Revs Up 10 Percent: Having already warned investors two weeks in advance that weakness in display advertising would mean a rough second half, online ad company ValueClick (NSDQ: VCLK) said Q2 net income was $16.5 million ($0.17 per diluted common share) down 6.3 percent from last year's $17.6 million ($0.17 per diluted common...; Tags: Money, Advertising, Marketing, Earnings, ValueClick Inc.; News items 2008-07-31
Newspaper Roundup: Yahoo; NYT; Tribune; Star-Ledger: -- Yahoo (NSDQ: YHOO) Newspaper Consortium: While Yahoo does not release the amount it has helped its Newspaper Consortium members earn, it does have traffic numbers. As of last month, the 779 member sites passed the 100 million mark in pageviews since the program started last August. As for...; Tags: Advertising, NYT, Companies, Yahoo! Inc., Newspapers, Media, Yahoo, Tribune, Media General Inc.; News items 2008-07-30
Local Marketers Gets $4.1 Million In First Round: Local Marketers, a Bellevue, WA-based online marketers, has raised $4.1 million from Madrona Venture Group. The raise is part of an ongoing first round, that now totals $5.1 million. The company helps small businesses advertising using a pay-per-contact model, with many of its customers in the local services business...; Tags: Venture Capital, VC+M&A, Round, Small Business, Joseph Weisenthal, Advertising; News items 2008-07-30