Resources
- sort by:
- Relevance
- Date
- Popularity
- Why Now Is Not The Time To Exchange Ad Networks
- These open, one-to-one auctions certainly have a role to play in the absence of intermediaries such as ad agencies. However, there seems to be confusion in the market about the distinct roles of ad exchanges as compared to the established online advertising networks.
- White papers 2007-11-27
- Pay for Performance a Good Choice?: Do the Math
- The pay-for-performance trend is pervasive throughout the online ad world right now, and this fact has not been lost on the ad networks. While many of the larger, traditionally CPM-focused networks such as Real Media are beginning to offer a menu of cost-per-click advertising, several networks are exclusively pay-for-performance focused,...
- White papers 2001-01-15
- Cox Snaps Up Vertical Ad Network Adify
- Cox Enterprises laid down $300 million for vertical ad network Adify today as ad networks in general continue to seem like the Next Big Thing. Adify is a major get for Cox, which is looking to increase it's ad reach online. Marketing Vox points out: Last August Adify...
- Blog posts 2008-04-29
- In-Game Ad Networks: Wanna Play
- Since the dawn of online video game, advertising game publishers have waited patiently for advertisers to take the industry mainstream. Integrating products into a highly interactive environment has always been strongly appealing, yet many marketers shied away due to uncertainty about targeting and ad delivery, and limitations in measuring consumer...
- White papers 2004-10-07
- How To Sell Ads On Your Site
- The article asserts that just about every web site owner has thought of a day when they will be able to harvest huge profits simply by putting other people's ads on their site. One should put up their site, insert ads, and wait for the checks to arrive. Most web...
- White papers 2003-01-01
- The Online Advertising Landscape, Europe
- As spending in online ads increased in 2004 over 2003 in the U.S. 33%, web publishers sold more ads for premium prices to fewer advertisers for longer-term contracts as opposed to through third-party ad networks. At the same time, search advertising boomed to 40% of the $9.6 billion the IAB...
- White papers 2005-09-01
- Click Fraud: A Double Threat
- In recent months click fraud has taken an insidious turn, expanding from a marketer's nightmare to one that threatens anyone unlucky enough to click on the wrong search ad or land on a compromised web page. Fraudsters now embed malicious programs right into landing pages, banners and PPC ads delivered...
- White papers 2008-01-29
- Six Apart, Technorati, and Compete all Challenge Google
- First, bloggers ended mainstream media's monopoly over content. Now, innovative ad networks are moving to loosen Google's domination of the blogger-ad market. But, as every blogger knows, monetizing your blog is a challenge. Last month, Six Apart announced a new set of advertising tools for bloggers...
- Blog posts 2008-05-14
- Is PR Having Trouble Finding the Web?
- Is PR in the slow lane when it comes to the Internet? For corporate PR departments, is the road to Web publicity marked with "Do Not Enter" signs? . The status and role of PR on the Web may not be one of the hot emerging issues in Cyberspace communications,...
- White papers 1998-08-31
- Last Year’s Deals, This Year’s Opportunity
- E-marketing growth this year will occur through continued intertwining with direct marketing DM. So say the mergers-and-acquisitions (M&A) experts at investment bank Petsky Prunier. Closer alignment of the disciplines addresses client demand for multi-channel communications. Increased technology use helps clients meet the need for accelerated speed to market. Strong companies,...
- White papers 2003-01-01
- << Previous
- page 1 of 1
- Next >>
Content Types
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
